Business strategy, management and marketing innovation - 3AMMB334
A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mailPartagez cet articleFacebookTwitterLinked In
Number of hours
Tutorials : 15.0
ECTS : 1.5
Discover and adopt the following concepts and methods:
development of methods of Marketing investigation for innovative products.
methodology using the technical evaluation and functional technology approaches, consistent with their potential markets
Contact Céline JEANNE
Lectures : -presentation of the methods of investigation on technologies -presentation of the markets -how to conduct market research -analyze the results and analyze growth segments -develop a record product launch (4P)
Exercices: case studies to put into practice the different techniques and to use the analytical tools.