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Business strategy, management and marketing innovation - 3AMMB334

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  • Number of hours

    • Tutorials : 15.0
    ECTS : 1.5

Goals

Discover and adopt the following concepts and methods:

  • development of methods of Marketing investigation for innovative products.
  • methodology using the technical evaluation and functional technology approaches, consistent with their potential markets
Contact Céline JEANNE

Content

Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)

Exercices:
case studies to put into practice the different techniques and to use the analytical tools.



Prerequisites

Tests



Additional Information

Curriculum->Network and computer science->Semester 1
Curriculum->EIS ->Semester 1
Curriculum->EIS (Apprenticeship)->Semester 1

Bibliography

Milliez P, IRE (EM Lyon)

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Date of update June 25, 2015

French
ESISAR
Grenoble INP - Esisar
50 rue Barthélémy de Laffemas CS 10054
​​​​​​​26902 Valence Cedex 09 - France
Tél : 04 75 75 94 00 - Fax : 04 75 43 56 42
 
 
        
Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes