Business strategy, management and marketing innovation - 3AMMB334
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Goals
Discover and adopt the following concepts and methods:
- development of methods of Marketing investigation for innovative products.
- methodology using the technical evaluation and functional technology approaches, consistent with their potential markets
Content Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)
Exercices:
case studies to put into practice the different techniques and to use the analytical tools.
Tests - Specific credits: this course brings 1.0 ECTS to students in Third year - EIS Apprentice
Additional Information Course ID : 3AMMB334
Course language(s): 
The course is attached to the following structures:
You can find this course among all other courses.
Bibliography Milliez P, IRE (EM Lyon)
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Date of update June 25, 2015