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> Study at Esisar > Engineering degree in Information Technology & Security

Business strategy, management and marketing innovation - 3AMMB334

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  • Number of hours

    • Lectures : -
    • Tutorials : 15.0
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : -
    ECTS : 1.5
  • Officials : Céline JEANNE

Goals

Discover and adopt the following concepts and methods:

  • development of methods of Marketing investigation for innovative products.
  • methodology using the technical evaluation and functional technology approaches, consistent with their potential markets

Content

Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)

Exercices:
case studies to put into practice the different techniques and to use the analytical tools.

Tests

  • Specific credits: this course brings 1.0 ECTS to students in Third year - EIS Apprentice

Calendar

The course exists in the following branches:

see the course schedule for 2020-2021

Additional Information

Course ID : 3AMMB334
Course language(s): FR

The course is attached to the following structures:

You can find this course among all other courses.

Bibliography

Milliez P, IRE (EM Lyon)

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Date of update June 25, 2015

Université Grenoble Alpes