Number of hours
- Lectures -
- Projects -
- Tutorials 15.0
- Internship -
- Laboratory works -
- Written tests -
ECTS
ECTS 1.5
Goal(s)
Discover and adopt the following concepts and methods:
- development of methods of Marketing investigation for innovative products.
- methodology using the technical evaluation and functional technology approaches, consistent with their potential markets
Responsible(s)
Céline JEANNE
Content(s)
Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)
Exercices:
case studies to put into practice the different techniques and to use the analytical tools.
Test
- Specific credits: this course brings 1.0 ECTS to students in Third year - EIS Apprentice
Calendar
The course exists in the following branches:
- Curriculum - Network and computer science - Semester 5
- Curriculum - EIS - Semester 5
- Curriculum - EIS (Apprenticeship) - Semester 5
Additional Information
Course ID : 3AMMB334
Course language(s): 
The course is attached to the following structures:
- Team Business Management
You can find this course among all other courses.
Bibliography
Milliez P, IRE (EM Lyon)
What is a grande école ?
French engineering curriculum
