Business strategy, management and marketing innovation - 3AMMB335

Goal(s)

Discover and adopt the following concepts and methods:

• development of methods of Marketing investigation for innovative products.
• methodology using the technical evaluation and functional technology approaches, consistent with their potential markets

Content(s)

Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)

Exercices:
case studies to put into practice the different techniques and to use the analytical tools.