Esisar rubrique Formation 2022

Business strategy, management and marketing innovation - 3AMMB335

  • Number of hours

    • Lectures -
    • Projects -
    • Tutorials 15.0
    • Internship -
    • Laboratory works -
    • Written tests -

    ECTS

    ECTS 1.5

Goal(s)

Discover and adopt the following concepts and methods:

  • development of methods of Marketing investigation for innovative products.
  • methodology using the technical evaluation and functional technology approaches, consistent with their potential markets

Responsible(s)

Céline JEANNE

Content(s)

Lectures :
-presentation of the methods of investigation on technologies
-presentation of the markets
-how to conduct market research
-analyze the results and analyze growth segments
-develop a record product launch (4P)

Exercices:
case studies to put into practice the different techniques and to use the analytical tools.

Calendar

The course exists in the following branches:

see the course schedule for 2022-2023

Additional Information

Course ID : 3AMMB335
Course language(s): FR

The course is attached to the following structures:

You can find this course among all other courses.

Bibliography

Milliez P, IRE (EM Lyon)